About Us

VICE empowers athletes to master their inner drives, turining limitations into strengths. Through innovative performance gear, we help competitors harness their ambition, passion, and relentless pursuit of excellence, unlocking their full potential from the field to the court and beyond.

I have been involved in the game of cricket for over 30 years, both as a player and coach. During this time I have always been on the look out for products to improve performance at all levels.

While working with the Netherlands cricket team in late 2022, I came across VICE, a grip sock company based in NZ. Intrigued by the potential in the Australian market and my connection the cricketers across Australia, I started the process of setting up a distribution network in Melbourne.

Now our grip socks are being used by multiple first class athletes around New Zealand, Australia and Internationally across various sports.

I am thrilled to offer this great product directly to the Australian market.

Thank you for checking us out!!

Callum Appleyard